About Us

Badhaaiya, a Lac Bangle Brand, division of Wizard Nutrimates. Founded in 2026

We all grew up around the sound of bangles.

Wearing them every day. While getting ready for weddings.
Some wear them without even thinking about it.

Sometimes they're bright and celebratory. Sometimes simple and comfortable.
But they were always there:  colourful, familiar, alive.

For us, bangles became the sound of femininity.

As growing older, we noticed something changing.
Bangles slowly became something we wore only for weddings or rituals and not something we lived in anymore.

And that never felt right to us.

Because femininity doesn’t have to be occasional.
And celebration shouldn’t be reserved for special days.

We started Badhaaiya to bring lac bangles back into everyday life; not as nostalgia, but as expression.

Rooted in the traditional craft of Rajasthan and co-designed with artisans, these bangles are made to move with you: through ordinary days, small wins, big moments, heartbreaks, first meetings, and everything in between.

You don’t need a reason to celebrate yourself.
You don’t need a wedding to wear colour.
You just need to feel like you.

That’s what this brand is about: keeping tradition alive while letting it grow with us.